A DEDICATED TEAM OF PEOPLE WHO UNDERSTAND TRADIES AT WORK
Target Tradies goes out into the field visiting worksites across Australia. Over the past 4 years we have developed into a valuable resource and a conduit for communication and messaging to tradies during work hours.Our teams provide feedback so that we can pass on valuable insights to our clients in Government, Institutions, Education and Brands, enabling them to communicate better with tradies on the job. We learn more every day. We support and champion campaigns for on-site safety and have been able to achieve this through the ongoing commercial support of relevant organisations and brands who seek to engage with tradies.
OUR corporate SOCIAL responsibilty initiative
WE ARE PROUD SUPPORTERS AND SPONSORS
In 2018 we concluded two very significant commitments in our ongoing corporate social responsibility inititiave program.We have commited to print and install ongoing worker safety and wellbeing communication campaigns for THE BLACK DOG INSTITUTE, CANCER COUNCIL AUSTRALIA and most recently BEYOND BLUE. The mental and physical wellbeing of workers in construction is an important part of improving productivity for the industry and even more important to the welfare of the workers that drive the progress of the nation.We are both humbled and proud to be able to contribute to both these institutions and play our part in the work they do.
Our History
2013
LAUNCHED WITH THE IDEA OF CREATING A MEDIUM FOCUSED SOLELY ON TRADIES ON-SITE
2014
TRIALLED CAMPAIGNS USING PORTABLE FACILITIES AND DEMOUNTABLE UNITS ON BUILDING SITES. CONTRACT WITH AUSCO MODULAR AUSTRALIA NATIONALLY.
2017
AS A COMMERCIAL BUSINESS WE REALISED THE VALUE OF OUR VISITATION MODEL WE EXPANDED OUR ON-SITE SAFETY AND WELLBEING PLATFORM IN CONJUNCTION WITH AUSCO'S ONGOING SAFETY CAMPAIGNS
2018
WE COMMITTED TO BLACK DOG INSTITUTE AND CANCER COUNCIL TO SUPPORT AND SPONSOR THEIR INITIATIVES IN THE CONSTRUCTION INDUSTRYAND DELIVER THEIR MESSAGING DIRECTLY TO TRADIES ON-SITE.
2023
OUR CSR SPOSNSORSHIP PROGRAM GROWS WITH THE ANNOUNCMENT OF OUR SUPPORT FOR BEYOND BLUE.
What TARGET TRADIES offerS
As an on site media company we work with organisations and their media planning and buying suppliers.We understand their communication objectives and we have developed a highly effective medium that reaches and engages tradies while they are on the job. Our trained Target Tradies team visit sites across the country and install poster campaigns on behalf of Government, Institutions, Education and Brands who seek to engage with tradies exclusively.
MEDIA PLANNING
& STRATEGY
Target campaigns geographically either locally or by region, state or nationwide. We can map your planned campaign by city or even postcode.
PROOF OF LIFE REPORTING
Every Poster is live reported and photographed so you know exactly when and where your campaign appears.
CREATIVE sERVICES
We offer the full suite of creative services from brand and promotional strategy through to creative design, production and implementation.
INSIGHTS
We visit sites across Australia. We talk to site managers, building companies and workers. We learn every day. We share our knowledge and insights to improve the effectiveness of future campaigns.
OUR ENABLER FOR ON-SITE SAFETY AND WELLBEING
None of what we do would be possible without the partnership and ongoing support we have from Ausco Modular. They too are a company commited to inproving on-site awareness and safety for workers. Through this partnership we are able to access worksites and place relevant messaging in their array of modern and effecient demountable assets.
Ausco Modular is one of Australia's largest modular technology companies. They build permanent solutions and hire temporary facilities. Their customers come from many sectors including Health, Construction, Education, Commercial, Industrial, Aged Care, Early Childhood Learning, and Government, plus more. They are part of the world's largest modular solutions group, Algeco Scotsman, whose global reach and R&D capability is leading the industry on the world's stage. When it comes to the construction industry, Ausco Modular has a wide product range of well maintained hire buildings. Through their nationwide service branch network Ausco Modular supply site offices, lunchrooms,amenities, containers as well as first aid rooms and training facilities etc. www.ausco.com.au
