RECENT SUPPORTING CAMPAIGNS
A MEDIUM THAT REALLY WORKS
Here are some examples of the campaigns that have run over the past few years. We have learned a lot about how best to communicate on-site in terms of proposition, style, creative and production techniques. We are happy to share that knowledge with clients and their agencies. Target Tradies is able to deliver safety and wellbeing campaigns to construction sites nationwide through the ongoing commercial support of major Australian brands seeking to engage with tradies on the job.
DESIGN YOUR MESSAGE TO SUIT THE MEDIUM - SEE BELOW FOR SOME TIPS
DESIGN YOUR MESSAGE TO SUIT THE MEDIUM - SEE BELOW FOR SOME TIPS
CREATIVE COMMUNICATION TIPS
1. KEEP IT SIMPLE - Many workers on-site do not have english as their first language. Try and ensure that the message is clear and simple to understand.2. KEEP IT BOLD - Tradies don't really want to wade through long copy stories. They like messages that get to the point. Even better if you can show it in pictures. It helps your campaign if it can be read and understood from a distance.3. KEEP IT CLEAR - If your campaign is communicating a warning or driving a specific call to action, try and make the visual as clear as possible.4. HAVE SOME FUN - Don't be afraid of humour, provided it is clean and easily understood. Don't be afraid of using cartoons or illustrations if they are relevant.
BUILDING OUR COMMUNITY OF WORKERS ON THE JOB
